Getting started with your packaging design project is an exciting step! To ensure a smooth and successful process, here’s a simple breakdown of the key things you’ll need to provide:
A Dieline or Cutter Guide
A dieline (also called a cutter guide) is a digital file provided by your packaging printer or manufacturer. This flat guide includes all the essential details I need to position and size the artwork correctly, ensuring that your design fits perfectly with the packaging specifications.
The dieline also outlines:
- Special printing instructions (e.g., finishes or spot colors).
- 3D details such as folds, creases, glue areas, or closures.
- Any other technical requirements that affect artwork placement or display.
By using this guide, I can create print-ready files that align seamlessly with your printer’s requirements, ensuring an easy transition from design to finished package.
On-Pack Text Document
It’s important to know what information will be displayed on your packaging. While elements like your product name, description, and branding are crucial, other information may be legally required based on your industry.
Some examples include:
- Weights and measures
- Ingredients and nutritional values
- Health and safety information
As the product owner, it’s your responsibility to ensure compliance with regulations in the regions where your packaging will be sold. For example, certain details may require minimum font sizes or specific formatting.
If you’re unsure, don’t worry—most industries have resources and experts who can guide you through these requirements. While you don’t need to have finalized text to start, I’ll need an idea of the key details to display. A simple Word document is usually sufficient. Having this information ready helps ensure your packaging communicates effectively and adheres to all necessary guidelines.
Additional Considerations
Branding Elements
If you have branding assets—like a logo, color palette, font choices, or a full brand guide—please share these when we start the project. This ensures that your packaging design complements and enhances your brand identity.
Product Images
If you’d like to feature product imagery on your packaging, I recommend investing in professional photography. I can retouch and enhance images to look stunning on the final design. Additionally, visual instructions or lifestyle shots can elevate your packaging while also being versatile assets for use on your website and other marketing materials.
Don’t Worry!
My goal is to make your packaging look amazing! Even if you only have the bare minimum to start, I can work with what you provide and create a fantastic design that wows your customers. However, since every product and market is unique, I rely on you to provide the essential information your packaging needs to communicate.
Remember: well-thought-out packaging doesn’t just comply with requirements—it enhances the perception of your product and elevates your brand. Together, we’ll create a package that not only looks great but works hard for your business.