Cardboard packaging design for a range of flat-pack kitchens. This project required packaging that was both informative and highly visually engaging, with a strong focus on visual communication. Designed for a ‘big box’ retail environment, the packaging needed to stand out even when stacked or displayed in less-than-ideal conditions, where any face of the box could become the primary point of customer interaction. Additionally, the design had to be achieved using a single-color print process.
The final result is a clean, striking design that played a pivotal role in the product’s success. The range quickly became a best-seller for the retail brand—a success I’m proud to think was influenced significantly by the thoughtful and strategic packaging design.