Brand identity for a range of flat-pack kitchens. The packaging artwork for this range plays a key role in defining the product’s brand identity. Designed to be both approachable and friendly, the packaging aligns perfectly with the product’s concept of easy assembly. It visually communicates simplicity and practicality, making the image of someone confidently assembling the product amidst the branded packaging feel natural and relatable.
This thoughtful integration ensures that the packaging is more than just a container—it becomes a vital part of the overall brand story.