Graphic Design Packaging Design

Extending Packaging Ranges With Color

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Extending a packaging range can be achieved easily by incorporating color variations. If you have the resources to use color-specific packaging, it’s an excellent way to boost your product’s shelf presence. While cost is often a concern, many printers can print multiple designs on the same sheet, making this approach more feasible than you might think.

For example, in this case, the design was adapted to match product colors—blue, red, and gray—creating a more diverse and eye-catching look. This variation not only enhances visual appeal but also helps attract attention to both the product and its packaging. Be sure to discuss with your printer how they plan to optimize your packaging layout and explore opportunities for creative variation.

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