Character and Well-Being Brand Design – A Tea Person. For this premium range of tea blends, the focus shifts from simply highlighting exotic and intriguing flavor combinations—likely unfamiliar to most consumers—to emphasizing the character and well-being benefits of the teas. This approach provides a relatable platform for consumers to connect with, while also establishing a strong foundation for brand development. The resulting packaging effectively communicates the joys and benefits of these exciting teas while reinforcing the brand’s core values of wellness and authenticity.