Double impact packaging with a smart 2-in-1 solution. Capitalizing on display space or maximizing the impact and scale of a retail space can be tricky when you have a small product. The solution for this innovative mouse-pen was to create a double sided pack, where the front and back have equal weight. This gives the ability to display the product from the front or the back and to arrange a retail display to look more interesting and take up more visual real estate.
Front and back design - Double display power. This innovative packaging for a mouse-pen features a double-sided design. The back of the pack is thoughtfully crafted to double as a front-facing display, offering added versatility. The key advantage of this design is its ability to expand the product's display real estate, creating a more engaging presence on shelves. It also keeps the display area neat and tidy, even when customers handle the packaging and accidentally place it back "the wrong way." With this solution, there’s no wrong way – both sides are equally eye-catching. Additionally, the inclusion of three product color variations enhances the visual interest and display possibilities, making it a dynamic choice for retail environments.
Extending a packaging range can be achieved easily by incorporating color variations. If you have the resources to use color-specific packaging, it’s an excellent way to boost your product's shelf presence. While cost is often a concern, many printers can print multiple designs on the same sheet, making this approach more feasible than you might think. For example, in this case, the design was adapted to match product colors—blue, red, and gray—creating a more diverse and eye-catching look. This variation not only enhances visual appeal but also helps attract attention to both the product and its packaging. Be sure to discuss with your printer how they plan to optimize your packaging layout and explore opportunities for creative variation.
Logo design - Digital Designer. This bold logo was designed specifically for the Digital Designer mouse-pen packaging, a product aimed at digital creatives. The logo needed to resonate with this audience, drawing inspiration from the identities of leading creative brands and agencies, such as Adobe and Pentagram. While it’s entirely original, the bold use of red, geometric shapes, and a clean, sharp style give it a sense of familiarity that appeals to creative professionals
Graphic Design Packaging Design

2-in-1 Design – Double Impact Packaging

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Double impact packaging with a smart 2-in-1 solution. Capitalizing on display space or maximizing the impact and scale of a retail space can be tricky when you have a small product. The solution for this innovative mouse-pen was to create a double sided pack, where the front and back have equal weight. This gives the ability to display the product from the front or the back and to arrange a retail display to look more interesting and take up more visual real estate.

Shown here is the front of pack – or is it the back?

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