Name

Main Contact

Contact Email

Contact Phone Number

Contact Address

Address first lines

City

State

Zip Code

Country

Your Product

What is your product name?

This could be the brand name or a concise description.

What is the main product function?

What does your product do?

Does it have a unique feature?

What makes it better than similar products?

How many products in the range?

i.e. in total, how many versions or variations such as flavors, colors, sizes, etc.

Does each product share the same type and size of package?

Are your product boxes/labels/etc. the same across the range - in all aspects including size.

How many variations of packaging (boxes, labels, etc.) are there?

Leave as 1 if all packs are the same.

The Perfect Packaging

Briefly tell me one thing you would most like from your new packaging design.

For example, a special feature, a key consideration, a point to avoid?

The Perfect Customer

Can you describe your typical or ideal customer?

Think about their age, interests, income bracket, buying habits etc.

The Competition

Can you name a similar product or brand that you like or admire?

What do you like about them?

Is there a competitor product or brand you dislike or want to be different from?

How would you like to be different from them?

Customer
First Contact

Where will your customers first see the packaging?

What is the expected retail price (approximately)

Where is your main market focus

The Design Process

Do you have a design (graphics) budget?

If you are able to disclose this figure please enter it here, if not just leave blank:

My Services

Which of the following creative services do you require?

Time Scale.

How long have you allowed for the packaging design process?

(Just my services, not including print and production)

A fast turn-around is essential.

Things need to progress swiftly.

No need to rush, but let’s not hang about either.

All done.

Don’t forget to check the blue boxed questions are complete.